You have spent hundreds of dollars to set up your website to attract more customers to your business. In the beginning you were posting new website content regularly to get the website up and running, but now that everything is set up, you don’t post anything. Your sales are declining and you’re wondering what the cause is? Rewind to where you stopped updating your website and you’ll see what the problem is. When you don’t post fresh content on your website regularly, it’s ranking drop on the search engine and people are no longer able to find your business on the internet. Search engines love fresh content and they reward you for regularly updating your website by improving your ranking. Some other reasons fresh content is important for your website are discussed below:
#1 New Content and User Activity
Several websites try to take over the system with different strategies. But, the search engine giant Google knows that users want to see up-to-date and relevant search results. This is why Google continuously tinkers with its programmed algorithm to make sure that websites that appears on its first page in search results have the content that appeals to users. Fresh, informative and engaging new content on a website attracts visitors and ensures that they’ll return when the next content or post is shared on the website. Google notes this activity of users and rewards those websites that are able to generate this type of activity.
#2 SEO Optimization
Publishing new web content on regular basis means more opportunity for SEO optimization. You can select the right keywords for your posts on the website and improve your website’s ranking with SEO. But remember stuffing keywords in the content doesn’t work anymore and Google can punish you for that. Instead, you must focus on quality content that has keywords within it, but placed naturally. Write your content around what readers want, instead of keywords and you’ll be loved by search engines.
#3 Keeping up with the Trends
If you fail to update your website with new web content, your customers will never know about new services or products you are offering or the prices that have changed. You’ll obviously lose traction if this happens. By continuously updating your website, you can keep your audience engaged and turn them into loyal customers, which means that your returning traffic will increase, adding great value to your web page.
#4 Fresh Content Equals Frequent Indexing
Don’t get confused by this phrase thinking that with fresh web content comes higher indexing. That is not really the case. However, the more frequent updates you make on your website with new content, web pages, etc. the more frequently Google or other search engines will view your website. When Google views your website more frequently, you’ll have more chance of achieving higher rankings.
Manage Your Website
Many businesses are unaware how they can post new content on the website regularly to keep the audience engaged. At Web Graphics and More LLC, we equip our customers with the knowledge on how to manage the content on their website, so if you’re struggling to manage your website, contact our experts for advice.