According to WordPress’s own stats, 409 million+ people view at least 20 billion pages each month, with over 70 million new posts and 77 million new comments a month. Nowadays, almost every big and small business has a blog because it’s one of the easiest ways to reach your audience and seize the opportunity to convert them into returning customers. To make the most of your blogging, you need to have a presence that is seen. But when there are so many bloggers in the market, the competition gets more challenging. To grab this audience that everyone’s competing for, you need to write engaging content to make the most of your blogging for your small business.
So, here are the 5 pro-tips to raise your small business through blog posts:
1. Blog with Consistency
Your consistency defines your ambition. Even if you’re a novice blogger, be consistent with your writings. When you stop being consistent, you let your blogs go stale. According to a study, publishing 4 blogs a week is a good way to keep your ranking up.
Moreover, businesses that published 16 blogs per month had 3.5 times more traffic. Thus, the more consistent you are, the better you rank.
2. Focus on Keywords
Writing without targeting your audience is like not writing at all because your business’s worth is based on the number of visitors that turn into paying customers.
Whatever your business is, look for the relevant and most sought-after keywords to refine your blogs and attract people to discover you. Furthermore, good keyword research gives you trending ideas to write on.
3. Create Riveting Blog Titles
According to blogging statistics, blogs with catchy headlines receive the most traffic. This shows the importance of riveting titles because they are the first thing to catch a user’s attention.
Moreover, a study claims that the top 10 articles in a search engine contained more than 2,000 words. Users are more attracted to businesses that provide complete information all in one place.
4. Look for Backlinks and Try Guest Blogging
Your blogs have to provide authentic information to the readers, and the best way to do this is by incorporating authentic backlinks to your blogs. This also builds customer’s trust in your content.
Another way you can market your business is by guest blogging. It’s the way to publish your posts on the renowned websites so that people can discover your content from a trusted source.
5. Engage with Your Visitors
Businesses that are engaging and tend to address their customers are most trusted by visitors. This is only possible when your blogs are prompting to invoke a conversation between you and your customers.
Make sure that your WordPress blog has a Contact Us plugin clearly displayed at the front. You can also add pop-ups, comments sections, or some LiveChat options to make your small business’s website more engaging and appealing.