Did you know that Americans spend on average 10 hours a day online? The fishing business nowadays sees very stiff competition. To stand out, you need to use every channel available to you to acquire and retain clients. The online space is one area that your business must regularly feature to appeal to customers. This is more so because people now spend a sizeable chunk of their day on the internet. Here are a few ideas to leverage and make your business stand out.
Social Media Hashtags
One of the beneficial peculiarities of social media is the frequent use of hashtags around notable events. A hashtag is a summary of a current event that people use on social media when posting about it. The traffic around a specific hashtag usually goes up meaning that more people are viewing it at a given time.
When you find a hashtag that is of interest to you, assess whether it ties in with your business. If it does, you can capitalize on it. Craft a post that organically blends in with the hashtag’s topic to not appear fake or forced. You will be able to tap into a large number of internet users coalescing around an individual event at no extra cost.
Social Media Campaigns
Social media is a real publicity ground for businesses due to its high benefit to cost ratio. Marketing on various platforms, therefore, becomes a no brainer. One good way to take advantage of this is through running campaigns suited for each platform.
If you have a Facebook page, for example, running ads will be one of the best ways to get maximum ROI. Create a campaign that ties in fittingly with your target audience. Investigate to find out what the best frequency for your campaign will be. The aim is not to be too infrequent hereby lacking consistency and not to flood your target audience’s timelines.
Hire a good photographer to do a quality photo shoot for your business. Try to center these pictures on a theme that can inform your campaign on Instagram. You can also use the photos on other social media channels and your website. Capitalize on the power of visual allure to make your business stand out.
Website Design
While social media has taken over a lot of the internet’s daily use by businesses, a site is still necessary. Your business needs its piece of online real estate to be able to tell its story. You also want to hedge against a social media platform going down or making changes that hurt your business.
Start by ensuring you deploy a quality website design. A viewer who lands on your page should find it aesthetically pleasing as this retains them so that they explore further. A good website design also makes it easy for any user to navigate it. If it hard to figure that out, they will leave without interacting with your material.
A site will best provide ROI when there is constant engagement. Plan to update whatever content you host on a regular basis. In this mobile-first era where digital engagement by users is primarily through a mobile device, you need to ensure that you make it mobile-friendly.
Blog
Online marketing tactics are underpinned by both material that you post and the consistency with which you post it. Create a page on your site that can host your blog. Look for fishing reports from your area’s marine authority and regularly post them. Try not just to upload the document but sparsely comment on it in a way that will add value.
Make sure that you use the best SEO tactics to optimize it for maximum viewership. Add a call to action at the end of every post to encourage readers to interact with your material and contact your business for more details.
Since these reports are essential for anyone looking to go fishing, regular posting will make you an authority in this field. Readers who repeatedly encounter your content will begin to trust you leading to increased referrals and inquiries.
Search Engine Optimization (SEO)
SEO is a means of getting any material that you generate online to rank higher in a google search for more viewership. It also works with any other type of search engine. The most common tactic used is keyword optimization. Once you create a blog post or other such content for your site, find out the most actionable keyword to use. A keyword is a word or phrase people frequently use to search for your type of business online. You can use a keyword service to show you the most searched for words and phrases. You can then pick the most appropriate one for your business. This will keep generating more viewership for your marketing material with every search.
Video Tours
Another form of advertising that works in the digital space is a video tour. Here, you shoot a professionally done video of a good fishing trip, a tour of your boat, a fishing competition, etc. Once you have a video that you feel will resonate with your target audience, you upload it on your blog. Viewers who land on your site not only read about you or see photos but also get to see aspects of your business in video.
Online Portals
Online portals are digital forums revolving around a topic that host many different sites and blogs. They draw a lot of viewers who come specifically for the various types of material around a central theme of interest. These are potential clients who already have an interest in services and products you offer. Submit your blog posts or other material you create to such portals to interact with these high-value target viewers.
Conclusion
The fishing business is a competitive space, and business has to go the extra mile to stand out. Many of your potential clients spend a lot of time on the internet. There are various ways you can use to reach them online and promote your business. These strategies will provide maximum ROI when used together in a complementary fashion to drive more business to your door.
