Getting your fishing guide business listed in relevant online directories is one of the most important elements of digital marketing. There are literally hundreds of directory websites out there catering to the fishing industry, and you’ll want to be listed on as many as possible that pertain to your location and specialty.
How Will a Directory Listing Help Grow My Fishing Guide Business?
For starters, your listing will drive traffic to your website that is highly targeted – anglers who are interested in the fishing opportunities in your specific area. Many of the most important directory sites are geared towards a particular location and fishing experience, and when your listing content matches audience expectations, you’re well on the way to signing up new clients.
The second benefit comes from additional traffic from the search engines. The more relevant directory listings that you have, the more likely the search engines will see you as one of the go-to experts who deserve to be included at the top of the search results.
Where Do I Find the Best Fishing Industry Directories for Listing My Business?
Begin with a Google search for your location, and include any specialties if applicable. For example, if you’re an avid bass fishing guide based in northern Texas, you might start with a search for “best bass fishing directories north Texas.”
Compile a list of directory sites for further investigation, and remember that the most important and influential directories are likely to be listed near the top of the search results. Try a variety of search terms, including more general keywords as you go, such as “fishing directories southwest United States.”
Don’t overlook related trade association, chambers of commerce, and state or county game and fish commissions. These may not drive as much direct traffic to your site as the fishing-specific directories, but they can help boost your search rankings which will attract more website visitors.
Tips for Creating a Killer Directory Listing
Consistency and Good Information
Create a file for your business NAP (Name, Address, Phone Number) and copy-and-paste this content to each business listing you create. This ensures that your basic business information will be 100 percent consistent across all directories. Even the smallest inconsistency could confuse readers and search engines alike, making it difficult for potential customers to find you.
A Picture is Worth a 1000 Words
Use high quality photographs in your listings. Consumers are visually oriented, and well-composed, high resolution photos will help “sell” your story better than text alone.
Show me the value!
Create a value-driven offer and feature it prominently in your text. If you’re a decent photographer, you might offer a “complimentary photo journal” with each booking. If you’re all thumbs when it comes to cameras, consider something like a “back to civilization” party at the end of each fishing excursion. Offering a free guide or checklist related to fishing is a good way to get the prospect’s email addresses for use in future follow-up marketing.
Don’t Miss Anything Because You Are In A hurry
Some directories will have unique requirements for information that their readership is accustomed to viewing. Be sure to read all instructions carefully and complete all requested information fields.
Shock and Awe, Shock and Awe!
There’s no law that says your listing text has to be dull and boring. The less your listing reads like a catalog sheet the better. “Sell the sizzle not the steak” by using plenty of colorful and descriptive adjectives that “hook” readers with the “you are there” excitement of a typical fishing excursion.
Before you submit your listing for publication, double-check all contact information for accuracy. Encourage reader interaction by including multiple ways to contact you – snail mail as well as email, telephone, website, and social media.
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