In today’s world, more and more business owners are realizing that maintaining a strong, savvy online presence is key to building their brand and remaining competitive. While there are many digital strategies that a business owner might use to cultivate a dynamic ecommerce platform, blogging is oftentimes one of the most effective. Having a great blog on your business site is important for many reasons, one of which is that it functions as a marketing tool through which more members of your target audience become aware that your brand exists. Read on to learn more about the importance of having a great blog and how maintaining it can take your business into a new dimension of excellence and efficacy:
Blogging Shows Off Your Personality and Knowledge
One of the reasons that business owners should focus on building a blog is because doing so shows off one’s personality and knowledge. As many advertising gurus know, many business owners have turned themselves into thought leaders by maintaining an information-rich blog marked by relevant blog posts that the target market found beneficial or helpful. By creating information-rich content, business owners show the target market that they know what they’re talking about when it comes to their specific industry and the product or service line they have to offer. Additionally, creating an original blog post gives the business owner an opportunity to share her or his unique personality with the audience. Whether you’re funny, light-hearted, extroverted, or creative, the language and images you use can convey these aspects of your personality to the audience. When this happens, you develop a great opportunity to build a relationship with the target audience by showing them who you are.
Gives Your Potential Customers Reason to Come Back
Another reason that you’ll want to focus on creating an incredible blog is that doing so gives your potential customers a reason to come back. Note that there are now millions of people who go online for the specific purpose of reading blog content that they find intriguing, entertaining, or valuable in some other significant way. There are many ways that a business owner can create content that keeps the audience returning to the blog. An example would be regularly producing Q & A content in which the audience can ask specific questions and attain answers directly from the business owner. With this type of content, the audience will need to return to the blog in order to read the post in which the answers are listed.
Build Your Email List
As many digital mavens understand, building a substantive email list is a highly effective advertising tool that can help the business owner share her or his brand in an incredibly organic, immediate manner. As such, business owners should do all that they can to build their email list. Running an interactive, engaging blog is a wonderful way to realize this objective. For example, you can create an email newsletter and provide site visitors with the opportunity to sign up for it through the blog. You can also announce contests through the blog and include signing up for the email newsletter as a prerequisite for entry. The options with developing your email list through the blog are unlimited, so think creatively and practically regarding what will work best for you.
Produce More Content To Tweet, Post and Share
One final reason that blogging is an incredibly important and advantageous advertising strategy results from the fact that it empowers the business owner to produce shareable content. Although defined diversely, “shareable content” is essentially a blog post, web article, or video that audiences forward to other individuals in their social networks because it is remarkably original, intriguing, entertaining, or valuable in some way. Note that optimizing shareability is immensely important because doing so can cause your brand to “go viral.” This process transpires when your content is shared so many times that millions of people become exposed to your brand within a matter of hours. Once this happens, your level of online influence and authority can increase exponentially. Going viral can also take your conversion rates from average to incredible.
Summing It All Up
Business owners who want to optimize their ecommerce presence should know that developing a dynamic blog is a wonderful way to realize the objective. To really optimize your company’s potential for growth with this strategy, make sure that you tap into the power of using the blog to enhance your social media and direct marketing activities. For example, you should encourage your site visitors to share your blog content with other people through social channels like Twitter, Google+, and Facebook. You should also announce the fact that you have a blog through your direct marketing activity. Doing so will empower your target audience to connect with you and learn about your brand in multiple ways. Building a blog provides you with unlimited opportunities to create dynamic, interactive relationships with customers, so start cultivating an amazing blog now!