Hashtags are a vital way to let the public know about your business. Social media has become a part of our everyday lives, and one of the best ways to interact with potential customers is through various online platforms. Tagging and search engine optimization (SEO) are important tools in our modern world.
What is a Hashtag?
Hashtags are the words you may have seen online where a pound sign, or hash, precedes the word in front of it, like this: #word. This collates all the posts with that tag into one place. People can read all the posts related to that tag. If they are tracking the tag, they get those posts in their newsfeeds. You can use a single word or a long phrase, but if you use more than one word it is not possible to have spaces between them because the social media platform will not recognize the tag.
Each platform offers the possibility of tags, but they work a little differently on each one. Twitter is still one of the best sites for using tags. When you are posting to social media, choose a word or phrase that you would like to identify your business. Try to make it unique but memorable. People will be able to find all of your posts through that particular hashtag.
Another good way to make tags work for you is by keeping an eye on trending tags. It’s important to make sure they are relevant to your business, but you can join in the conversation by tagging the trending word or phrase on your post.
Facebook uses tags too, but not as frequently. This particular social media site also charges for page views now. It’s still a good idea to have a Facebook page because it’s an easy way to let customers find and message you, but it is probably not one of the best sites for using tags.
Instagram lives and dies on its tags. This social media platform is for photography and one of the best ways to find new followers who may become loyal customers. The site is extremely visual and people enjoy looking at photos online. Instagram is also a platform where several tags are appropriate. If you enjoy photography and have a visual mindset, an Instagram account is a good bet for your business.
Tumblr
Tumblr is a popular social media site for the younger generation, and if your business is aimed at this group, having a Tumblr account is an ideal way to connect with them. Be careful to keep your posts as uncommercial as possible when interacting on this site. While it is possible to use several tags on Tumblr, only the first five will appear in tagged lists. You don’t even need to put the tag in front of the word on this site. You put the word in the box for tags and press enter. The site will create the tag for you. Tagging anything that relates to your business will be fine, because people track tags on Tumblr. This is the way younger people will discover your business. Tumblr may be known as a site for younger people, but there are also people of all ages participating on the platform. This is one of the better sites for connecting with the interests of your customers.
In Summary…
Hashtags are an easy way to organize your posts and understand more about what consumers are interested in buying. Whether you choose Facebook, Twitter, Instagram or Tumblr, they are the best way to let potential customers find you and let the public know if you are having a sale. You may also learn about new places to interact with the public as a business and discover the interests of your customers. This means you will be able to better serve them by understanding what they are looking for and tailor your business to match. Tags are a good way to advertise your business without really advertising at all. Learning more about SEO is always valuable to business owners in an ever-changing world.
