The pet industry is a billion dollar industry that includes the manufacturers of pet food and other supplies as well as the groomers, veterinarians and other professionals working in that industry. As the owner of a pet business, you really should be guest posting on other blogs and letting experts post on your own blog. This serves as a great marketing strategy that can increase your profits as well as help you target different people via SEO techniques.
Get More Traffic
One of the top reasons to guest blog is because it helps drive traffic back to your own site. This is especially true when you post on a popular site. If only a fraction of the millions of people who view that site travel to your blog, you have the chance to make hundreds of sales. When you guest post, the owner of the blog will typically include a link at the bottom of the page that sends readers to your site. You may have the chance to decide where that link goes to determine where readers land.
Become an Authority
When you first launch a website, very few people know who you are. They might read the bio that you post or check out the about me section on your site to learn more about you, but they may still have questions about your background and who you are. When you do guest posts for other websites, you have the chance to show that you are a real authority in the field. The more you post, the more information others can find about you online. As you increase your online presence, you’ll become more of an authority in the pet industry.
Many people do guest posts because they want to share information with more people. A good example of this is Hartz, a company that makes products like flea collars and flea powders. After a small group of animal owners lost their beloved friends due to those products, they went online and found little information available. They started posting on their own blogs and making posts on other blogs to tell as many people as possible about the dangers associated with those products. Guest posting is a good way to reach a wider audience and reach people that you couldn’t reach via your own blog.
Get More Social Shares
When you write an article about the industry and post it online, you have no way of knowing how many people will read that post. If you have a smaller number of regular readers, you may find that they only share that article a handful of times. Posting the same article or a similar version of the article on one or more other blogs with a higher number of readers can help you get more social shares. As readers share the post on Facebook, Twitter and other sites, you’ll get free marketing.
In addition to guest posting on other blogs, you should also accept guest posts on your own blog. The best way to get more readers is with regular content. If you do not have the time to post once a day or more often, you can use guest bloggers as a way to fill out your content. This also lets you cover more topics and address issues that you may not feel familiar with or comfortable writing about. Guest bloggers can bring in new keywords and phrases that readers search for and improve your SEO too.
Form Network Connections
In addition to helping you with search engine optimization, working with guest bloggers can help you form networks and connections in the pet industry. When you run a pet business like a salon that offers grooming for cats and dogs, you may have customers with questions you cannot answer like the best foods for their dogs or when they should see a veterinarian. The guest bloggers you work with can write posts that answer their connections and also help you form a network of professionals. You can refer customers to each other based on their needs.
No matter what type of business you own, you need a blog to draw in potential customers and to provide them with the information they need. When you guest post on other blogs and accept guest posters on your own, you can improve your SEO and draw in more readers. Guest blogging also acts like a free type of marketing and will help prove that you are an expert in the field.